Crisis Management

Metadata

• Author: Masters of Scale podcast
• Source: https://open.spotify.com/episode/0SJdqw61Q6UtQBdls8HmJO?si=f21e3a357dd2442e
• Type: Podcast

Four crisis principles

These are the four principles that helped the speaker come out of crisis scenarios like factory fire or COVID-19.

Focus on what you can control.

• Do not focus on what you can not control RIGHT NOW.
• This will help to not get into a paralysis of decision making/getting stuck.

Find your Trajectory.

• Have a hypothesis on the outcome.

Be in constant communication.

• Over-communicate in a more consumable way for the target audience.

Instill pride

• A mission that matches with core values
• Everyone should feel proud of the mission.

Four crisis principles

Focus on what you can control.

• Do not focus on what you can not control RIGHT NOW.
• This will help to not get into a paralysis of decision making/getting stuck.

Find your Trajectory.

• Have a hypothesis on the outcome.

Be in constant communication.

• Over-communicate in a more consumable way for the target audience.

Instill pride

• A mission that matches with core values
• Everyone should feel proud of the mission.